Monthly Archives: May 2017

Real Estate Facts

Buying into those might hurt your possibilities of selling or buying homes at the right price. Recently, technology has changed extremely the way homes are purchased or sold and yet some of the aspects are the same as they were when your friends and family members bought their last home. If it has been a long time since your last agreement, you might actually be surprised at how much has altered. The web has made all the details available to customers, but not all are equal or even exact. The danger with considering everything you read or hear is real estate folklore might cost you more when it is time to sell or buy a home. These common mistakes that can trip up sellers and buyers.

  • Set the price of your higher than your expectation

Setting your home for a too high price might actually pay you a much lower price. That is because real estate agents and buyers often don’t look at homes that are appraised above the market value. It is true you can lower the price always, if the home does not gather any offers in the first week. But that comes with its own series of issues.

  • Not using a real estate agent can get you a better deal

If your house is listed with some of the leading real estate agents, the total sales commission is raised into the price. If you don’t have any agent, then the whole commission will be received by the seller’s agent itself.

  • Save more by selling yourself

Some might successfully sell their homes on their own, but they might need some basic skill set to get it listed online, market the home to the right buyer, negotiate the contract and then deal with the problems that you face during the loan application or inspection phases. It’s definitely not possible to sell a home on your own, but you can find that buyer get a considerable discount when you do, so what you sum on this business might end up meaning a much lower price. It’s not that hard to sell your house on your own for the same value that you wish to price with a real estate agent, it is definitely not easy.

  • The market will always arise

In recent years, home sellers and buyers have come across their home value increasing, then a sharp decrease during the downturn of the economy and now another time of increasing value.

Open House Tips for Realtors

1. Advertise! A study conducted by the National Association of Realtors revealed that 92% of buyers use the internet to house hunt. Make sure your open house dates are available through Zillow. With over 130 million visits per month, Zillow is a great place to start.

2. Invite neighbors to a appetizers or a wine and cheese party at your open house. It’s a great way to network and prospect. Socialize and have fun.

3. Everyone who visited your open house is a potential buyer so create an automated nurturing email marketing campaign to stay in touch. Make sure to also follow up within a few days so you can reconnect and help with their home buying search.

4. Be strategic with open house signage. Sandwich boards are great, but also mix it up with signage that is legible from a distance of at least 30 to 50 feet. Place directional signs to advertise in a five block radius ro reach a wider audience. Add helium filled balloons to attract attention.

5. Depersonalize the property. Remove family photos, diplomas, awards and anything else in the home before the open house. By removing personal items, the home doesn’t belong to any particular group of people and visitors can see themselves in the home.

6. Clean and organize closets and other storage spaces. Buyers will open closets, drawers and anything else with a handle. Instead of an avalanche of boxes when they open the storage closet, make sure closets are clean and organized.

7. Target local homebuyers with online advertising. You can even target potential buyers according to zip code through Google AdWords, Bing, Facebook and other online resources. With Facebook, you can add photos of the property and link to a landing page where more images of the home are available, plus a contact form to learn more.

8. Advertise by drone. Yes, drone advertising. Hoovy advertises open houses by attaching banners to drones and flying them in public places for real estate agents. Hoovy flies the drones at about 60 ft from the ground to be closer to the public.

9. Staging can help sell a home. Group your colors. Try to limit colors to just three per room. Keep larger items lower. If you have an even amount, take one away. Always keep quantities to an odd number as it is more visually appealing. Mix throw pillows and to create a spa appeal, add white towels to bathrooms.

10. First impressions are important. Simple updates to the entry can make a world of difference. Add a planter. If the door is worn, a good coat of paint can make a difference. A new welcome matt will make it more inviting. Sweep, clean cobwebs and remove anything worn.

Real Estate Marketing Insights

As a marketing, business and sales consultant, trainer and planner, for four decades, and a New York State Licensed Real Estate Salesperson, for more than a decade, I consider myself well versed in the realities, nuances, needs, and options, when it relates to marketing real estate. Rather than make this a somewhat boring, technical discussion, I felt using a mnemonic perspective, and identifying the keys and possibilities, as they relate to real estate Marketing, might be interesting and beneficial, both to professionals in the field, as well as individuals hoping to best market and sell their homes.

1. Merits: Clearly identify and understand the home’s merits and weaknesses! How can you accentuate the positive, and show potential buyers, why your home, might be the one for them? Why do you consider these aspects to be merits and or benefits? It is important to realize that one of the essential keys to marketing houses, is selling the benefits!

2. Assets; attention: Remember, for most people, their house is their single largest asset! Why should a potential buyer want to live in your home? What distinguishes it, and what are its principal assets and strengths? How can focus and attention, be best centered around the main strengths?

3. Relative: Know the competition! It may see strange to some, but it would benefit most home sellers, to attend open houses, for other houses, so you might be best able to compare, and understand your local market. Doing this will help one better be ready, able and willing, to price his house properly from the start! How does your house compare, relative to the rest of the local market? Try to be objective!

4. Knowledge: Each local real estate market, has its distinctive nuances, etc! Have a thorough discussion with your real estate professional, and ask your agent, to share his insights and knowledge of the local market, so you can better perceive and have more realistic expectations!

5. Energy; enrich: Seek a real estate agent, who oozes energy, and positive, enriching focus! If the agent is not energetic, potential buyers will generally be less enthusiastic!

6. Timely; trends; tailoring: Seek an agent who responds and acts promptly, so every opportunity might be seized! Timely action and decisions, might make the difference between the possibility and/ or price of a sale! Seek someone who takes advantage of the relative trends, including all marketing avenues, and options! You need someone who will tailor his marketing plan, to best fit your property!

7. Insights; ideas: A quality agent shares his insights and ideas with his clients, and explains how, the best marketing approach, is when homeowner and agent, work as a team, and are on the same page!

Real Estate Marketing Options

Selling a house usually comes, as a result of a combination of curb appeal, location, pricing, marketing, negotiations, and a few other factors. This article will concentrate briefly, on some of the options, in terns of how houses might be marketed, why one might be better than another, cost factors, effectiveness, and usage. There is no such thing as only one way to market and sell a house. Years ago, real estate agents were heavily dependent upon newspaper advertising, and that’s where most prospective buyers looked for information. In today’s information driven, digital society, much more data is readily available, and while there is still a place for newspaper advertising, it is not the premier way, most of the time. Let’s review 5 marketing options.

1. Direct verbal: This includes face – to – face, telephone calls, contacting a Realtor’s personal contacts, etc. The advantages include cost, and the ability to effectively communicate, articulate the home’s strengths and possibilities, and motivate individuals, to take a look. The disadvantage is, it’s time consuming, and somewhat limiting!

2. Direct marketing: Some of these include using postcards, flyers, door hangers, for – sale signs, Open House signs, etc. Mailings have become somewhat costly, especially when you consider the relatively low transaction rate, but is often a good supplement, and a positive way to get the message out.

3. Print media: Print media includes newspapers, magazines, weekly circulars, and direct – to – home marketing pieces. These approaches may be somewhat expensive, and surveys indicate most of today’s buyers pay less and less attention to these, than in the past!

4. Digital (websites): When we ask attendees at Open Houses, how they heard about it, the predominant response is from some website. Many use MLS, Trulia, Zillow,, or a larger agency’s own site. When listings are placed on Multiple Listing Service, many other Websites pick up the information, and include it on their sites, as well. There is a cost to this approach, but is probably the most bang for the buck, in terms of marketing real estate, today!

5. Social Media: Social Media includes things like Facebook, Twitter, LinkedIn, Pinterest, etc. The advantage is low or no cost, but there is still quite a bit of uncertainty, as to their effectiveness as a marketing tool, to sell a particular house.

The bottom line is, a real estate agent must know, understand, and use the best marketing tools available, to sell a particular house. Dependent on type, price, niche, location, etc, the options often vary.